Sunday, December 7, 2008

Hatchet job

I note, in the latest publishing cutback, that the English-speaking dominions of Hachette Livre are to lose the 'Livre' in the company name - a massive 38.4% cut in name length.

According to CEO Tim Hely Hutchinson, the move is designed to ‘simplify communication and give complete clarity to the name of each operating company'. Of course, it may equally have to do with the fact that no-one except a francophone can correctly pronounce the word.

Still, is this best time to be spending cash on a rebranding exercise? Perhaps Hachette should have followed Paul Simon's advice which is, if I recall correctly, 'there are 50 ways to love your livre'.

1 comment:

Roger Tagholm said...

Andrew - I enjoyed this one!